{"id":7890,"date":"2021-08-05T21:57:00","date_gmt":"2021-08-05T21:57:00","guid":{"rendered":"https:\/\/ski-outdoor.ro\/outdoor\/?p=7890"},"modified":"2021-11-26T22:04:15","modified_gmt":"2021-11-26T22:04:15","slug":"merida-succesul-reinventat-perpetuu","status":"publish","type":"post","link":"https:\/\/ski-outdoor.ro\/outdoor\/2021\/08\/05\/merida-succesul-reinventat-perpetuu\/","title":{"rendered":"Merida &#8211; Succesul reinventat perpetuu"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.merida-bikes.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Merida<\/a>, unul dintre cei mai \u00eendr\u0103gi\u0163i produc\u0103tori de biciclete la nivel mondial, va s\u0103rb\u0103tori \u00een cur\u00e2nd 50 de ani de activitate. O jum\u0103tate de secol reprezint\u0103 o reu\u015fit\u0103 uria\u015f\u0103 \u00eentr-un domeniu ce abund\u0103 \u00een r\u0103sturn\u0103ri spectaculoase de trenduri \u015fi tehnologii. Vom \u00eencerca s\u0103 afl\u0103m c\u00e2teva dintre secretele succesului \u015fi dintre atuurile cu care avanseaz\u0103 spre urm\u0103toarea jum\u0103tate de secol.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-1024x683.jpeg\" alt=\"\" data-id=\"7892\" class=\"wp-image-7892\" srcset=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-1024x683.jpeg 1024w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-300x200.jpeg 300w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-768x512.jpeg 768w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-1536x1024.jpeg 1536w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-370x247.jpeg 370w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-270x180.jpeg 270w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-570x380.jpeg 570w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-770x513.jpeg 770w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-1170x780.jpeg 1170w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2-870x580.jpeg 870w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-2.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-1024x683.jpeg\" alt=\"\" data-id=\"7893\" data-full-url=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6.jpeg\" data-link=\"https:\/\/ski-outdoor.ro\/outdoor\/?attachment_id=7893\" class=\"wp-image-7893\" srcset=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-1024x683.jpeg 1024w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-300x200.jpeg 300w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-768x512.jpeg 768w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-1536x1024.jpeg 1536w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-370x247.jpeg 370w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-270x180.jpeg 270w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-570x380.jpeg 570w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-770x513.jpeg 770w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-1170x780.jpeg 1170w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6-870x580.jpeg 870w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-6.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.merida-bikes.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Merida<\/a> s-a aflat de la bun \u00eenceput \u00een centrul produc\u0163iei mondiale de biciclete &#8211; Taiwan. \u00cen anii 1970 \u015fi 1980, Taiwan era supranumit \u201cBicycle Kindgom\u201d \u015fi producea biciclete pentru toate m\u0103rcile mari din Occident, dep\u0103\u015find treptat concuren\u0163i de anvergura Japoniei. Lucrurile s-au schimbat \u00eentre anii 1990 \u015fi 2000, c\u00e2nd concuren\u0163a ieftin\u0103 din China continental\u0103 a \u00eenjum\u0103t\u0103\u0163it exporturile de biciclete din Taiwan. Merida, \u00eempreun\u0103 cu al\u0163i produc\u0103tori majori reuni\u0163i \u00een asocia\u0163ia \u201cA-Team\u201d, a ales s\u0103 concureze nu la pre\u0163uri, ci la calitate. Aceast\u0103 transformare major\u0103 a f\u0103cut ca, \u00eentre 2002 \u015fi 2013, valoarea medie a unei biciclete exportate din Taiwan s\u0103 se tripleze, iar Merida s\u0103 devin\u0103 una dintre cele mai respectate m\u0103rci la nivel mondial, prezent\u0103 pe podiumurile principalelor competi\u021bii cicliste interna\u021bionale.<\/p>\n\n\n\n<p>Pentru a continua s\u0103 creasc\u0103 standardele, Merida a c\u0103utat cei mai buni proiectan\u021bi din domeniu &#8211; \u0219i i-a g\u0103sit \u00een Germania. Un reper uria\u0219 \u00een domeniul tehnic, sinonim cu m\u0103rci precum Mercedes sau Porsche, regiunea Stuttgart g\u0103zduie\u0219te Centrul de Cercetare \u0219i Dezvoltare Merida. Aici, o echip\u0103 divers\u0103, format\u0103 din ingineri, proiectan\u021bi \u0219i designeri pasiona\u021bi de ciclism \u00een toate formele lui perfec\u021bioneaz\u0103 continuu portofoliul Merida, adapt\u00e2ndu-l la cerin\u021bele \u0219i tendin\u021bele \u00een continu\u0103 evolu\u021bie. Din Centrul de Cercetare, proiectele ajung \u00een Centrul de Produc\u021bie din Taiwan, unde se produc manual primele prototipuri, care sunt rafinate \u0219i testate la un nivel mai dur dec\u00e2t cel impus \u00een domeniu, \u00een centre de testare proprii \u0219i \u00een laboratoare externe, p\u00e2n\u0103 c\u00e2nd se atest\u0103 respectarea cerin\u021belor de fiabilitate \u0219i siguran\u021b\u0103. Aceast\u0103 colaborare combin\u0103 \u00een mod ideal excelen\u021ba tehnic\u0103 nem\u021beasc\u0103 \u0219i experien\u021ba \u00een produc\u021bie taiwanez\u0103, iar rezultatul se vede \u00een succesul m\u0103rcii pe plan mondial.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-1024x683.jpeg\" alt=\"\" class=\"wp-image-7894\" srcset=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-1024x683.jpeg 1024w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-300x200.jpeg 300w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-768x512.jpeg 768w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-1536x1024.jpeg 1536w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-370x247.jpeg 370w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-270x180.jpeg 270w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-570x380.jpeg 570w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-770x513.jpeg 770w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-1170x780.jpeg 1170w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5-870x580.jpeg 870w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-5.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nu trebuie s\u0103 c\u0103ut\u0103m prea mult pentru a g\u0103si atle\u021bi Merida \u00een majoritatea ramurilor ciclismului competi\u021bional, ace\u0219tia av\u00e2nd nenum\u0103rate medalii c\u00e2\u0219tigate \u00een competi\u021biile UCI \u0219i \u00een probe legendare precum Absa Cape Epic. Cu toate acestea, un nume iese \u00een eviden\u021b\u0103 aici: Gunn-Rita Dahle Flesj\u00e5, cea mai de succes ciclist\u0103 MTB din lume \u0219i atlet Merida din 2002, cu 30 de victorii \u00een Cupa Mondial\u0103, mediale de aur la Olimpiad\u0103, zece medalii de aur la Campionatele Mondiale \u0219i nou\u0103 medalii de aur la Campionatele Europene. \u201dRegina ciclismului\u201d \u00ee\u0219i continu\u0103 ast\u0103zi colaborarea de 20 de ani cu Merida din postura de ambasador al m\u0103rcii, av\u00e2nd contribu\u021bii la dezvoltarea \u0219i testarea noilor modele.<\/p>\n\n\n\n<p>Bicicletele Merida acoper\u0103 cele mai diverse ramuri ale unui domeniu aflat \u00een evolu\u021bie rapid\u0103: nou\u0103 modele de mountain bike, trei modele de \u0219osea \u0219i modele de triatlon, ciclocros, gravel \u0219i trekking, fiecare dintre acestea av\u00e2nd mai multe variante \u0219i niveluri de echipare. De asemenea, domeniul bicicletelor electrice reprezint\u0103 \u00een acest moment cea mai substan\u021bial\u0103 evolu\u021bie din ciclism, iar asta se reflect\u0103 \u00een generoasa sec\u021biune de e-bike-uri, care con\u021bine cinci modele de e-mountain bike full suspension sau hardtail propulsate de motoare Shimano, precum \u0219i multiple modele de \u0219osea, de ora\u0219 \u0219i de trekking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-1024x683.jpeg\" alt=\"\" class=\"wp-image-7895\" srcset=\"https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-1024x683.jpeg 1024w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-300x200.jpeg 300w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-768x512.jpeg 768w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-1536x1024.jpeg 1536w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-370x247.jpeg 370w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-270x180.jpeg 270w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-570x380.jpeg 570w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-770x513.jpeg 770w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-1170x780.jpeg 1170w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida-870x580.jpeg 870w, https:\/\/ski-outdoor.ro\/outdoor\/wp-content\/uploads\/sites\/4\/2021\/11\/merida.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Am aflat aici c\u00e2teva dintre motivele pentru care <a href=\"https:\/\/www.merida-bikes.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Merida<\/a> ocup\u0103 un loc special \u00een vitrinele magazinelor \u0219i \u00een inimile cicli\u0219tilor din \u00eentreaga lume; ca de obicei, secretul st\u0103 \u00een pasiune, combinat\u0103 cu avantajul unic al competen\u021belor de produc\u021bie rafinate \u00een decenii \u0219i completate de cele mai performante echipe de proiectare. A\u0219a cum spune \u0219i sloganul m\u0103rcii &#8211; M.O.R.E. BIKE!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merida, unul dintre cei mai \u00eendr\u0103gi\u0163i produc\u0103tori de biciclete la nivel mondial, va s\u0103rb\u0103tori \u00een cur\u00e2nd 50 de ani de&#8230;<\/p>\n","protected":false},"author":16,"featured_media":7891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33,35],"tags":[3369,3368,3367],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merida - Succesul reinventat perpetuu - Outdoor Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ski-outdoor.ro\/outdoor\/2021\/08\/05\/merida-succesul-reinventat-perpetuu\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merida - 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